For quite a few years now I have realized that KFC containers litter our environment from the city to the most remote sceneries. If there is one business entity which should lead the way in safeguarding our environment, it should be KFC.

Their management might say that the company provides adequate litter bins at its fast food joints and it cannot regulate what its customers do with their containers after eating. initially that might be true but KFC is a mega million dollar franchise. It is luxuriously expensive. When I have stood in line and looked at the cashiers being paid for orders, the smallest bill I see is a $20 bill.

Here in St Vincent and the Grenadines, I have said that if you want a quick on-the-ground check to see if people have money to spend, just wander by any KFC restaurant. No matter the time of day, the day of the week, or the season of the year, KFC restaurants always have customers plugging out their $20s, $50s and $100s.

The franchise prides itself on delivering a unique and consistent taste which has propelled its global market share in the fast food industry, It is now time that KFC accepts its corporate environmental responsibility and increase its market share in environmental consciousness.

Because the patrons of KFC transcends all age, race, political and socio-economic classes, the company is really ideally positioned to help educate the population on the importance of keeping the environment clean. Accepting this responsibility will make KFC a humanitarian leader rather than a mere universal supplier of cholesterol and chronic-developing lifestyle diseases.

Since the average Vincentian feels a sense of financial pride in being seen with a box or glass of KFC, they can also feel this same pride in knowing that they are helping to maintain a clean and healthy environment.

So how can KFC go about looking at the man in the mirror and make the change for a cleaner environment? well, for starters, here are a few suggestions:

1. Encourage consumers to recycle. Distribute or set up recycling depots across the island.

2. Gave incentives to customers to bring in their used containers. the incentive might be in the form of a cash refund or it can be a discount for the next KFC purchase.

3. Team up with schools and have a best school or class competition. give attractive prizes such s electronic gadgets, free meals or school supplies. Since many students eat KFC every day, this can be a big hit among adolescents and younger children.

4. Organize and sponsor an official Environmental Awareness Week. By so doing, NGOs and other stakeholders can get on board and help spread the word on cleaning up the environment.

5. Lobby with the legislative to help enact a no littering law or policy, first in the capital and at all official hang out spots and tourist attraction sites.

KFC has the finances, physical assets and legal frame-work to take care of our environment but I am waiting to see if KFC lacks the human backbone to do something about it.